The fashion market's new bet is comfort. Driven by the popularization of the home office, brands have invested in collections designed for the stay-at-home lifestyle. After more than a year of social distancing, “dressing well” took on new meanings.
Designed to bring comfort above all else, but without the appearance of old or “messy” clothes, this style call homewear was already a trend before the pandemic. In the late 90's, homewear began to show its face in lingerie-style shirts that appeared under suits. How is this fashion current for the male audience? mens tactical clothing
- Lettering
Fashion of clothes with phrases and messages. In the 90s, logomania emerged with the generation of yuppies, who were super consumer and sported big brand logos. Currently they have evolved and carry more than just advertisements, they bring manifestos in favor of human rights, references to songs and TV series, and lots of jokes! In the hoodies above are fun phrases related to alcoholic beverages.
Men's sports vest with hood and face mask | M, L, XL, 2XL, 3XL
- Face mask
Would you wear an outfit with a built-in face mask? It's super trendy. Masks have reached a point where fit and scale on the face can be combined; they cover the parts that need to be covered and are as comfortable as they can be.
The face mask, by itself, became an object of fashion, capable of adopting trends. They are more and more part of our routine - and are used whenever we leave the house. Whether for the print, colors or textures, masks are becoming one more item in the composition of the look and, as a result, they have become the preferred accessory to match.
Casual long sleeve hooded sweatshirt | S, M, L, XL, 2XL, 3XL, 4XL
- Hood
Do you know how the hooded blouse came about?
Let's go back to the 20s, where this piece was developed by a sportswear brand, as athletes complained of feeling cold in their heads, so a hood was put on their hoodies. Later, other stylists explored this creation and fashion emerged immediately, mainly in universities.
Sports fashion gained another boost in the 80s and continues so today.
That's how hooded blouses stopped being exclusive to athletes and started to be used by everyone, composing stylish looks for everyday life. It is an extremely democratic piece of clothing and goes well with more laid-back looks.